![]() TrueDialog is a renowned communications platform as a service (CPaaS) provider that equips its clients with scalable and personalized messaging platforms. But the question that remains is: how can businesses get the most out of SMS marketing campaigns? With these statistics in mind, the integration of SMS communication channels is a no-brainer for businesses. So much so that text messaging is now overtaking the use of direct calling while still providing a two-way personal conversation between a brand and its consumers. According to the same research, 85 percent of Americans have been texted by a brand recently, and 65 percent of those feel more secure interacting with brands via SMS. Now, this invigorated popularity of SMS is offering newer marketing channels for brands trying to strengthen their omnichannel customer communication strategies. According to an SMS survey report by Pew Research Center, more than half of Americans said that they’ve read, texted, and engaged more via SMS in the past 12 months compared to other methods of communication like phone calls, email, FaceTime/video calls, and social media. How?Īs the pandemic and subsequent lockdowns forced people to stay at home and connect with their friends and peers over digital media, the usage of both instant messaging services and traditional SMS grew side by side. A recent testament to this can be found because of the COVID-19 pandemic, which only aided in boosting the ongoing popularity of SMS more than ever. ![]() But even amid all the wave of the instant messaging and social media boom, the traditional SMS communication still hasn’t lost its charm. These new-age apps made peer-to-peer communication easy, and most importantly, free, if you already have an internet connection. Today, the feature phones are replaced by smartphones, and SMS is replaced by instant messaging applications like WhatsApp, Viber, and Skype. The personal information contained in the text messages could be an asset to scammers it could also be used in blackmail schemes and lead to identity theft and fraud.ĭistributed by Tribune Content Agency, LLC.Do you remember punching in messages on a feature phone with bulky keypads? There was a time when short messaging services (SMS) were extensively used to communicate with friends, family, and peers. The available information can be sold to both marketers and spammers," the researchers said. "The impact of this data leak can have a lasting impression for hundreds of millions of users. The leaked data included phone numbers, university finance applications, job alerts and other private information. The text message data in question was also examined by TechCrunch, which said the database contained detailed logs of messages sent by customers who used TrueDialog's system. Today reached out to TrueDialog for comment and details about the alleged leak. "The database has since been closed, but TrueDialog never replied to us." ![]() We disclosed our findings and offered our expertise in helping them close the data leak and ensure nobody was exposed to risk," the researchers said. The company reaches 5 billion subscribers worldwide, the research team said. TrueDialog uses texts to send marketing materials and urgent alerts to customers. TrueDialog, which creates text messaging solutions for small and large businesses, has since taken the logs offline, the researchers said. The researchers warn that "millions of Americans are at risk." The team was able to access the text messages because the logs were "completely unsecured and unencrypted," the team said in a blog post. The database contained access information to online medical services along with passwords and usernames to websites such as Google and Facebook. The Texas-based text messaging firm TrueDialog is thought to be responsible for the leak, the cybersecurity experts said. A database housing millions of private SMS text messages was left open online for an extended period of time, a team of researchers at the online privacy company vpnMentor said Sunday.
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